The 411 on face masks, as told by one of our editors

When it comes to perfecting your skincare routine, figuring out exactly what your skin needs to thrive is no walk in the park. Whether your skin is dry, oily, acne-prone, aged, or something in between, it’s no secret that each skin type is unique and has different needs to look and feel its best. Let’s just say it has taken me years to understand my skin, and I plan to spend many more catering to its ever-changing needs! One of my favorite ways to treat my skin after washing my face (and have a quick 10 minutes of R&R) is by using a treatment face mask. Face masks can benefit your skin in a variety of ways, and deliver the important nutrients your skin craves. But with so many options on the market it’s clear that no two face masks are created equal. Not to mention, the condition of our skin can change based on countless factors, from hormonal changes from pregnancy or that “time of the month” to something as simple as the weather.

With that said, choosing the perfect mask to combat these conditions can be overwhelming—trust me I feel you!—and today I’m breaking it all down to the basics. From clay masks to exfoliating masks to the emerging trend of sheet masks, there’s something for everyone and a mask for almost anything. So keep scrolling to get the scoop on five different types, what they do, and which one is for you…

Clay & Charcoal Masks

Clay masks are the most widely known type of face mask (you know, the one you imagine on the woman with a green mask and cucumbers over her eyes). While not every clay is green in color, if your skin is oily or acne-prone, clay and charcoal masks could be your golden ticket. Ingredients like sulfur and activated charcoal are key in drawing out impurities, detoxifying, and deep cleaning your pores to leave your skin feeling fresh. However, if you have dry skin, you might want to stay away from clay masks, as it tends to dry skin out as it hardens. No matter your skin type, remember to always follow up with a good moisturizer! Bonus tip: Seek out clay masks with natural tea tree oil to kill bacteria and soothe acne-prone skin.

shop this story…

Exfoliating Masks

Exfoliating masks remove dead skin cells from the surface of the skin, leaving a glowing appearance and soft, supple skin. Manual or physical exfoliants are usually used by letting the mixture sit for a few minutes, then physically rubbing the product into your skin. Chemical exfoliants, on the other hand, contain gentle acids like lactic, glycolic, and salicylic acid to do the job. Enzyme masks are another great option, as they eat away dead skin cells from the surface. All in all, exfoliating masks can do wonders for all skin types—they slough off dry skin to tighten and brighten, slow aging, remove excess oil in oily skin, and clear pathways to alleviate acne. But all things in moderation… exfoliating too often can have adverse effects!

shop this story…

Sheet Masks

Sheet masks are disposable, pre-cut masks made of fibers or gel, that are infused with nutrient-packed serums and collagen-boosting ingredients, such as retinol and peptides. So, if you’re looking to deliver concentrated ingredients deep into the skin and reduce the appearance of wrinkles, this is the way to go! While sheet masks brighten and tighten skin, they’re not generally used for detoxifying or flushing out pores. So, if you’re looking for a deep clean, opt for a clay or exfoliating mask instead. In the end, sheet masks will leave your skin looking smooth, hydrated, and plump. Sounds perfect, right? Tip: Under-eye masks are essentially mini sheet masks, so pick up a few to promote collagen production and brighten tired eyes.

shop this story…


Hydrating Masks

Keeping our skin hydrated is a crucial part of preventing dull, dry, and rough skin, as well as slowing the signs of aging. Hydrating masks can be beneficial to all skin types, if you know the right ingredients to look for. Tip: Hyaluronic acid sinks deep into your skin to hydrate and plump from the inside out (and won’t clog pores) so thumbs up if you find this one on your mask’s ingredients list!

shop this story…

Caffeine Masks

Just like the caffeine in a cup of coffee wakes you up in the morning, caffeine in your beauty products does the same! Opt for face masks containing caffeine to promote glowing skin, reduce inflammation, and treat dark and baggy under-eyes. Options such as coffee and tea facial masks deliver energizing and brightening properties, and also have a firming effect, meaning your skin will be left glowing and smooth. Or in other words, you can’t go wrong here.

shop this story…

What favorite face masks do you all use? 

Can’t wait to hear your recommendations!

Team LC

  • Noel Fallon

    I’ve just started using the aztec healing clay mask for my T-zone, cystic acne-prone skin… I’ve liked it so far, but I haven’t noticed too many differences yet. Hopefully I see something soon!

  • Love this! Definitely need to try some of these 🙂

    Rachael xx.

  • I love hydrating masks and caffeine masks for my dry skin! A good drugstore hydrating mask is the Burt’s Bees Intense Hydration mask. I got it to replace my Origins hydrating mask when it ran out and I absolutely love it!

    xoxo Mollie

  • I’m definitely obsessed with face masks… I have a very elaborate anti-aging beauty mask routine for special occasions (like on my wedding day) that takes years off my face

  • I had no idea about caffeine masks!
    Aleeha xXx

  • Leah Kauffman

    Thank you for posting this! I have been in the market for new face masks. I couldn’t seem to find any that were that great. However, this post really gave me a good understanding of what I should be looking at. I also like that you put up some products that work well.

  • My go-to mask is usually a clay mask but my skin has been so dry this winter so I definitely need to switch it up! ♥

    Amy //

  • I just started getting into face masks. I currently use a cucumber and aloe infused peel off mask and love it! It really hydrates my skin and it lifts off dead skin cells. After reading your post I think I might hut down a charcoal mask; they sound like they would be perfect for my skin type.


  • Samantha Lee

    I’ve JUST entered the world of face masks, and I love it! I have a clay one I use, but my mom gave me a few samples to try over Christmas (planning on doing so this weekend). Interested in these caffeine masks if they help dark under-eyes (I need all the help I can get!).

  • The Loreal clay masks are bomb and for $10 they are super affordable as well!

    • Lo

      But not cruelty-free unfortunately (if you’re interested in this fact).

  • I have never been a fan of face mask but I really should start using them! They have so many purposes!

    Cat //

  • Sheet masks and hydrating masks are my favorite! As a native LA girl, it feels like my skin can never get enough moisture! 🙂 Thank you so much for sharing all of these great finds!

    XO, Elizabeth

  • Thank you for these tips!

  • Anna

    Great post! PTR Pumpkin Enzyme Mask is an amazing and effective exfoliating treatment. My fav Hydrating Mask is Clinique Moisture Surge Overnight Mask, a great moisturizing mask.
    Anna From Italy

  • This is such helpful advice when picking out face masks. The winter is so tough on my skin right now that I definitely need something to relieve it. Thank you for this!

    Kayla Peart | Designer
    Kaev Designs | Handmade Natural Gemstone Jewelry

  • Ramona Flowers

    Yey face masks! I really need this guide as some of my friends recommended me to use one to partner with my Solvaderm, this article came in to my life in a perfect timing.. thanks hon