18 Black-Owned Beauty Brands You Should Try
Photo: Christina Jones / ColorJoy Stock
There’s nothing more exciting to us than discovering new and exciting makeup and skincare lines. If you’re even a little like us, then you’ll be excited to hear that today, we’re sharing 18 Black-owned beauty brands that we think you’ll love to try. These brands have amazing skincare, makeup, and wellness products that will certainly give you that extra glow and enhance your self-care routine. Though this isn’t a comprehensive list, we hope you’ll try a few of these and find your new holy grail product or everyday favorite…
Klur Gentle Matter Daily Moisture Cleanser, at $22
1. Klur
Created by Lesley Thornton, Klur is a clean, inclusive, and ethical beauty brand. All of their skincare products are botanically based and bridge the gap between scientific practices and personal care.
Beauty Bakerie Flour Setting Powder, $24
Cruelty-free and all-inclusive, Beauty Bakerie’s baking-inspired products will leave you wanting to try more and more. From their Brownie Bar palettes and Organic Eggs Beauty Sponges to their Flour Setting Powders, there’s certainly something for everyone in this cute {and mouth-watering} line.
The Lip Bar Lipstick in Whiskey Sour, $13
3. The Lip Bar
Don’t be fooled, The Lip Bar isn’t only focused on lip products. From foundations to eye products and face palettes, this vegan and cruelty-free brand also gives you makeup recommendations based on your skin’s undertones too.
4. Uoma Beauty
Uoma Beauty is all about creating highly pigmented, skin loving, and easy-to-use color cosmetics for women of all skin tones. With a foundation line that has 51 shades, a lipstick collection with neutral and bold options for everyone and more, you’ll surely have so many gorgeous options to try.
5. Briogeo
Founder Nancy Twine started Briogeo to create high-performance, naturally based haircare products that provide real, visible results. Her products are 100% cruelty-free and do not have harsh sulfates, parabens, silicones, phthalates, or artificial dyes.
Hyper Skin Hyper Clear Brightening Clearing Vitamin C Serum, $36
6. Hyper Skin
Hyper Skin is a results-oriented skincare line rooted in multiculturalism. The brand focuses on treatment products that target dark spots and discoloration on all skin tones. Their Brightening Clearing Vitamin C Serum uses ingredients like fruit enzymes, bearberry, and turmeric to attack hyperpigmentation and lighten dark spots.
Nolaskinsentials Pumpkin Enzyme Mask, $26
Made in small batches and created with plant-based ingredients, Nolaskinsentials is a vegan-friendly brand that has affordable, high-quality skincare products for women of all skin colors. From cleansers and toners to masks and body scrubs, they have everything you need to get your glow on, even for men.
Mented Cosmetics Semi-Matte Lipstick in Peach Please, $17
Mented Cosmetics was created originally because founders Amanda E. Johnson and KJ Miller couldn’t find the perfect nude lipstick. Their idea to find the perfect nude for a multitude of complexions became a brand that not only has a range of nude lip colors for all skin tones, but also eyeshadow palettes, blushes, and more.
KNC Kiss My Lips Masks – 5-Pack, $25
9. KNC Beauty
Say hello to your favorite new lip and eye masks. Founder Kristen Noel Crawley started KNC Beauty to create all-natural, collagen-infused lip masks that keep your lips soft, moisturized, and oh-so-luscious. The brand has expanded to include eye masks, lip balms, and lip scrubs too.
Fenty Beauty Sun Stalk’R Instant Warmth Bronzer, $30
10. Fenty Beauty
You can never go wrong with the inimitable Fenty Beauty. From body luminizers to foundations, eyeshadows, highlighters, and everything in between, Fenty has everything you need to let your personality shine.
Ace Beauté Vintage Dawn Palette, $35
11. Ace Beauté
If you’re looking for bold eye colors and faux mink lashes, Ace Beauté has got you covered. From gorgeous greens to pretty purples and reds, this brand’s eyeshadows have excellent color payoff and easy application.
Shani Darden Retinol Reform , $88
11. Shani Darden
Expert esthetician Shani Dardan’s skincare line of the same name is focused on results-oriented skincare that’s simple yet effective. Her best-selling Retinol Reform product is beloved by many, and we’re sure once you try it, you’ll definitely love it too.
Nyakio Beauty Sweet Almond Cleansing Oil Balm, $26
13. Nyakio Beauty
Nyakio Beauty was founded on the idea that global beauty secrets and traditions can be cultivated into amazing skincare products. Products from Nyakio incorporate Fair Trade Shea Butter along with carefully selected, globally sourced ingredients too.
Pat McGrath Mothership VIII: Divine Rose II Palette, $125
14. Pat McGrath Labs
Pat McGrath’s luxurious line of cosmetics is everything decadent you’ve ever wanted from makeup. From beautiful eyeshadow palettes, lip colors and sublime face products, her line is the perfect way to treat yourself.
Unsun Cosmetics Mineral Tinted Sunscreen in Medium/Dark, $29
15. Unsun Cosmetics
Katonya Breaux created Unsun Cosmetics in 2016 to provide clean sunscreen for women of color that didn’t leave a residue. Enter her tinted face sunscreens and highlighters. Perfect to wear alone or as a primer under makeup, her products are non-animal tested and have a reef-safe formulation.
Golde Original Turmeric Latte Blend, $29
16. Golde
Looking for superfood self-care? Meet Golde. From superfood lattes to dietary supplements and face masks, Golde has the new superfood essentials for your wellness routine.
Homebody Amethyst + Alchemist Bomb Soak, $42
17. Homebody
Homebody’s Pearlescent Bath Bomb Soaks make your self-care routine just that more special. With a host of plant-based botanicals, organically grown herbs, superfoods, and more, these Bath Bombs have some of the finest raw materials available.
Black Girl Sunscreen was formulated exclusively for women of color that didn’t leave a residue or white cast on their skin. Formulated without parabens and harmful chemicals, Black Girl Suncreen shields and moisturizes melanated skin without the residue.
Which brands are you excited to try?
We’d also love to hear new and exciting Black-owned brands you’re looking at or are trying too. Let us know in the comments below.
XO Team LC
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