Kohl’s Craving: Ruffles & Tulle

When I design for each season of my LC Lauren Conrad collection, there is always a story behind it–an inspiration. We put together “trend pages” that are essentially inspiration boards. For March, the idea was summed up as “Malibu doll.” Think dressed up but with a girly and flirty innocence. Lots of delicate lace and […]

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Tuesday Ten: Old Trends Die Hard

Remember when you couldn’t decide which Hansen brother you wanted to marry? It was a time when the Backstreet Boys were “back” (back from what, I still don’t know) and you had to learn the moves to Britney Spears’ newest music video before you could show face in P.E. the next day… These are the things […]

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Blogger Contest: The Final 4’s Favorites

The Kohl’s Blogger Contest is well under way and I couldn’t be happier with the lovely ladies still in the running. A couple weeks ago we had six blogettes, and now we have narrowed it down to four (listed below, in no particular order): #1 Jeanette Scott of J’s Everyday Fashion #2 Christina DeFilippo of […]

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Kohl’s Craving: Pretty & Pleated

Every girl should have one great, go-to cropped jacket. Something she can throw over a dress before heading out on a date or layer over a tank on the weekend for a day of shopping. These are the things I had in mind when I designed the Cuffed Crop Jacket for my LC Lauren Conrad […]

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Tuesday Ten: Pretty Pastels

Today is the first official day of Spring! And there’s a lot to get excited about now that spring has sprung–gorgeous blooms, warmer weather, Girl Scout cookies, and if you’re like me… pretty pastels! I love the feminine appeal of pastels and this season they’re more popular than ever. Major designers like 3.1 Phillip Lim, […]

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Style File: Fashion Aboard

Lauren is headed to Tanzania and this got us thinking about how some trends transcend international borders, while others are self contained. Here in the USA, bold colors, head-to-toe pastels, stripes, and ladylike silhouettes are on the forefront of fashion. What are the major trends in your country or hometown? Can’t wait to see your […]

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Blogger Contest: Meet the Fab Five

To say it was tough to narrow down the entries for our Kohl’s Blogger Contest to just five blogettes would be an understatement. We have so many fashionable and blog-fully skilled ladies here on LaurenConrad.com! I wish we could pick all of you! Needless to say, a decision had to be made. Below are the […]

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Chic Peek: My Kohl’s Shoot

I spent the past two days working on a Kohl’s shoot for some new pieces that will be coming out over the summer. Here’s a little Chic Peek of what went on… First things first, I’ve been paranoid about getting sick before my big trip (which I leave for tomorrow!!). As a result, I’ve been […]

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Paper Crown: The Complete Fall 2012 Lookbook

I’m excited to give you the very first, exclusive look at the Paper Crown Fall 2012 Lookbook! Even though the collection won’t hit stores until late August 2012, I thought it would be fun to share the lookbook photos… To see the complete lookbook, click here.* *Note: You must be a registered LaurenConrad.com member to […]

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