Lauren Conrad at her LC Lauren Conrad Runway event

Last week I had the privilege of celebrating my third annual LC Lauren Conrad Runway Collection with some of my favorite ladies. To help kick off the collection, my team and I held a Girls Night Out event inviting everyone to take an up-close look at all of the pieces. This Girls Night Out encompassed everything that I wanted the collection to emanate—lots of glam and a touch of whimsy.

LC Lauren Conrad Runway event recap

LC Lauren Conrad Runway Event invitations

A few weeks ago, my team and I put together really beautiful gift box invitations to send out to our media attendee list. We wanted our guests to receive some of our favorite products to get excited to attend our Girls Night Out! Here’s what they received in their gift box invitations:

LC Lauren Conrad Runway event gift box

My LC Runway launch party was held at Beauty & Essex in Hollywood, a space that my friend and prop stylist, Kate Martindale, transformed into something truly magical. Red roses and carnations filled table tops while gold shimmering disco balls adorned the floor. My favorite part? The incredible backdrop of 800 roses and carnations that Kate put together for the perfect photo op. Trust me, they smelled just as pretty as they looked!

LC Lauren Conrad Runway event at Beauty & Essex

LC Lauren Conrad Runway event at Beauty & Essex

Lauren Conrad at her 3rd Runway Event

LC Lauren Conrad Runway launch party 2017

sneak peek at Lauren Conrad's third Runway Collection event

Guests and friends sipped on rosé and a berry-infused signature cocktail called Berries & Bubbles while enjoying music by DJ GrlSkout. I was thrilled to even have our model Loey Lane, who helped us announce the launch of plus sizes in the line, attend the event and help showcase the collection. All of the pieces were set up outside on the terrace with a sparkling view of the city, the perfect place to chat and do a little shopping. I couldn’t have been happier with how it all came together thanks to so many helping hands! I hope you all love my third LC Runway collection as much as I enjoyed designing it just for you.

Loey Lane at the LC Lauren Conrad Runway launch event

Loey Lane and Lauren Conrad at the LC Lauren Conrad Runway event

Have you taken a look at the collection yet?

If not, be sure to take a peek here. And be sure to let me know which pieces are your favorites in the comments below.

XO Lauren

Photos: Getty Images