LC Lauren Conrad brand new swim

When I set out to create the LC Lauren Conrad for Kohl’s brand years ago, I really wanted to incorporate my love for my sunny hometown of Laguna Beach. I pictured each piece exuding California cool, and at an affordable price point. That way all women could fill their closets with a little slice of paradise all year round. With apparel, jewelry, home accents and décor, shoes, and accessories under my belt, I felt that there was a piece of the puzzle missing…until now. I’m so excited to finally unveil a project that I’ve been working on for months—the LC Lauren Conrad Beach Shop!

It’s taken some time, but this California native finally jumped on the swimwear bandwagon. This collection feels like such a natural addition to the LC Lauren Conrad brand and I couldn’t be more pleased with how it turned out. Just in time for summer vacations, beach days, and pool parties, this swim collection has everything you’ll need to soak up the sun in style. From one and two-piece swimsuits to the chicest cover-ups, there’s something for everyone to slip into before hitting the water. To give you a little sneak peek at what you can find online and in stores, keep scrolling for a few of my favorite snaps of the collection…

LC Lauren Conrad beach shop collection

Brand new LC Lauren Conrad beach shop

LC Lauren Conrad beach shop collection

Brand new LC Lauren Conrad beach shop

Brand new LC Lauren Conrad swim

Brand new LC Lauren Conrad beach shop

LC Lauren Conrad beach shop collection now at Kohl's

Brand new LC Lauren Conrad beach shop available at Kohl's

Beach coverup by LC Lauren Conrad for Kohl's

Shop The LC Lauren Conrad Beach Collection…

 

You can bet that I’ll be living in these pieces all summer long.

So…which one of these pieces is your favorite?

Let me know in the comments! I can’t wait to hear your feedback.

XO Lauren

Photos: Steve Erle/Kohl’s
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