Get a first look at Lauren Conrad's Dress Up Shop

I have a very special announcement for all of my LC Lauren Conrad lovers out there. Today I’m giving you a special sneak peek at my latest collection arriving in stores next month: the LC Lauren Conrad Dress Up Shop! This project has been in the works for quite some time and believe me, it’s been hard to keep something this exciting under wraps. Since the collection will be sold almost exclusively online, I wanted to give my readers a chance to mark their calendars and be the first ones to catch a glimpse at what’s to come.

I had so much fun creating this collection around my customers’ love for dress up and all things flirty and feminine. The vision behind the Dress Up Shop is centered around all of the special occasions that spring up throughout the year when you need a more sophisticated look. That might be a wedding, birthday party, charity gala or even prom. With fabrics like soft tulles and chiffon, foil and metallic finishes, and fun embellishments, you’re bound to be the belle of the ball. Consider this an elevated, versatile, but still affordable extension of the LC Lauren Conrad brand.

The Dress Up shop includes both dresses and separates that can be dressed up or down. The best part? Everything is $100 or less! The collection encompasses three different moods: ‘sunny,’ with rose pinks and golds that are perfect for daytime events, ‘evening,’ which is a bit more moody with soft shades of blue and silver, and ‘playful and bright’. So no matter your mood or the event, you’ll always be picture perfect. Now that you know the details, take a peek at some of my favorite looks in the collection below…

See the new LC Lauren Conrad Dress Up Shop

Paillette High-Low Top, $54
Pleated Metallic Skirt, $64
Ankle Strap High Heels, $59.99

Elevated pieces from the LC Lauren Conrad Dress Up Shop

Halter Front Ruffle Maxi Dress, $90

LC Lauren Conrad Dress Up Shop | Shirred Tulle Dress

Shirred Tulle Dress, $68
Ankle Strap High Heels, $59.99

Lauren Conrad's first ever Dress Up Shop

V-Neck Paillette Shift Dress, $80

Lauren Conrad's sneak peek of her first Dress Up Shop

Lace Hanky Hem Midi Dress, $90

My favorite piece is a flirty slip dress covered in iridescent paillettes—I can’t wait for you to see the rest of the collection! March is going to be a pretty fun month, don’t you think?

Which one of these looks is your favorite?

Let me know your thoughts in the comments!

XO Lauren

Photos: Steve Erle/Kohl’s