Letter From Lauren: Fall Fashion

Read Lauren's September letter on LC.com

Well hello, September! If you ask me, it’s hard to believe fall is right around the corner. I’d be lying if I said that I wasn’t mourning the end of summer at least a little bit. But the fact that September is such a big month for the fashion industry always makes saying goodbye to summer a tiny bit easier. It will still be at least a couple of months before we’re donning coats and boots here in Southern California, but the impact of fall fashion is still felt all around us. Colors get a little darker and moodier. We trade in our white denim for dark washes and our soft tees for crisp blouses. And since I work in the fashion industry myself, there’s a special kind of excitement. My fall Paper Crown and LC Lauren Conrad collections are now hitting the racks, so that all my East Coasters can cozy up in boucle coats and moto boots, while we wait for our turn here in Cali. And most exciting of all, my 2016 LC Runway collection is launching, with a special weeklong pop-up shop here in L.A. to celebrate!

You can also expect tons of great fashion content here on LaurenConrad.com this month. We’ll be covering all the latest trends, from delicate jewelry to the It denim of the season. I’ll be giving you a behind-the-scenes look at what it’s like to work for a fashion brand like Paper Crown and sharing a list of 10 interesting jobs in the fashion industry. We’re also sending a couple of our editors out to New York Fashion Week, so you can follow along on Instagram as they get a first peek at the Spring/Summer 2017 collections. And if the shopping bug so happens to bite, I’ll be updating the boutique section of the site with my favorite fall items to buy. Anyway, I hope you’re excited to chat fashion all month long. Because I sure am!

Do you have a favorite fall trend you’d like me to blog about this month?

Let me know in the comments.

XO Lauren

Photos: Steve Erle/Kohl’s
  • Helen Harm

    So excited to see all of your fashion trends for fall!

    XO Helen | http://www.KaleidoscopeSpinning.com

  • s t e p h a n i e

    Fall is my fave! I’m so excited to dive
    in and talk fall fashion, and of course see your faves too! Hope your editors have a great time at NYFW – I’ve never been but am dying to go! Totally bummed to miss the pop-up shop too!

    XO Stephanie

  • Kari Guastella

    I love trenches in the coats. Especially ones that can transition between cool & extra cold!

  • Samantha Rivera

    Can you write content that talks about Fall fashion for different work industries/office attire?

  • So exciting!! Can’t wait to see fall fashion everything. 🙂
    ❤️ xoxo,
    Lily | pslilyboutique.com
    PSLily Boutique

  • Katie Walton

    I love all of your clothes Lauren! I just bought one of your Black Blazers and absolutely love it! It’s my go to fashion forward item for the work week! I feel sophisticated and very chic!

  • Look forward to getting a behind-the-scenes look at Paper Crowns 🙂

    Diana | http://thechicdiary.com/blog/9/1/2016-minimalist-monochrome-outfit-inspiration-thermaluxe-giveaways

  • I can’t wait for fall fashion as well! 🙂 It’s going to be amazing! <3

    XO, Elizabeth

  • I cannot wait to see everything fall has in store. It’s already in the 60s here in Washington despite it being in the 90s just last week. So happy for the change of pace.

    the golden days | http://herestothegoldendays.blogspot.com

  • meg cross

    Excited!! (Especially for denim). I would love to see fall accessories!! I am a student and to get by on my budget this fall I am hoping to find some staples/basics and then mix up my outfits with cute accessories!

  • Petra Solomon

    So eager to see the greater part of your design patterns for fall…. !