Read on for an exciting announcement about Lauren's newest runway collection

Today is such an exciting day! Not only are we diving into one of the biggest fashion months, but I also have a surprise for all of my LC Lauren Conrad fans. You may have gotten a hint earlier in my Letter From Lauren post, but I wanted to formally announce my second LC Lauren Conrad Runway Collection coming next week! I couldn’t think of a better way to launch into the month of fall fashion than with the release of another exclusive, limited edition runway collection.

Sneak peek at Lauren Conrad's 2016 Runway Collection

My Fall 2016 runway collection is a little bit different than last year. Instead of jetting off to New York for a runway show, I decided to pay homage to my Southern California roots and create a pop-up shop right here in L.A. The LC Lauren Conrad Runway Pop-Up Shop will be located at The Americana at Brand in Glendale, California from September 8th through the 15th. The entire runway collection will only be available online, so this pop-up shop is your opportunity to come and try on all of your favorites from the collection. After viewing the pieces, you will be able to order items directly from the pop-up shop and receive free shipping. I will personally be working at the pop-up shop throughout the week, so come by and say hi! Just be sure to book your appointment at AmericanaAtBrand.com.

Sneak peek at Lauren's latest Runway Collection

While I can’t show you the collection just yet, I can let you in on a few more details. The collection is filled with vintage-inspired designs with an effortless, feminine aesthetic. You will be able to shop apparel, jewelry, handbags and footwear—similar to my previous runway collection. I’ve hand designed the entire pop-up shop to really showcase just how special the collection is. There’s truly something for everyone in this collection and I know that you’re going to love it!

Book your pop-up shop appointment now (just click HERE), and stay tuned because next week I’ll be revealing the entire collection!

Are you excited for the new LC Lauren Conrad Runway collection?

I know I can’t wait to show you the entire collection!

XO Lauren

Photos: Steve Erle
Pinterest
  • I am very, very excited about this collection! That daisy top is so sweet! http://www.chasingbelle.com

  • Kari Guastella

    That’s so exciting! Can’t wait to see the pieces!
    Kari
    http://sweetteasweetie.com/make-garlic-marinara-sauce-zoodles-15-minutes/

  • This is such wonderful news. I already set an appointment. So excited for the collection and for a chance to see you.

  • Brynn Rathsack

    I wish I lived in CA but cannot wait to shop this collection!!!! 💗🎀💗🎀 xo

  • Set my appointment, can’t wait to see it!
    http://www.agoodhue.net

  • Jacqueline Jolani

    When will the collection be available to shop on Khols?

  • Thamarr Guerrier

    I wish I could come out there! I’ll be in NYC! But I’m so excited to see this new collection! Congratulations!

  • So excited! I can’t wait to see the collection <3 🙂 I'm so excited for fall fashion! And congratulations on your second runway collection!

    XO, Elizabeth
    http://clothestoyouuu.com/

  • Meghan Conard

    So exciting! Congrats on your second runway collection – can’t wait to see all the beautiful pieces!
    xMC
    http://mc2squared.blogspot.com

  • Tanisha

    Can’t wait to see it lasts years was so gorgeous!

  • Becca

    I have been shopping at Kohl’s for about 4 years now and your collection is my favorite! I was googling a couple of days ago seeing if you would ever come up with another runway collection and I am sooooo excited to find out that you are! I’m over 5’9″ and under 130 lbs. and it has been so hard to find maxi dresses/skirts, jeans, sweaters, and leggings long enough for me but your collections always works! Please keep your clothing in tall and I’m excited about your second Runway Collection I owned 20+ pieces of your first Runway Collection!!! When will it be available at Kohl’s and Kohl’s.com?

  • Jennifer Felix

    I’m still trying to figure out what day to set my appointment. I would love to go opening day, but it’s a bad day for me. I absolutely loved last years Runway Collection and I was so excited to hear about the second collection. Shopping time!!

  • Christine Carpenter

    When will this be available at Kohls?

  • Jacqueline Jolani

    Its honestly a shame that Khols doesn’t ship internationally. They are missing out on a HUGE customer base. The only option to shopping Lauren Conrad’s clothing line is by using MyUS.com – and that is even more of a shame because they completely rip off their customers with crazy high shipping rates. I literally live across the border in Canada… and I would have to pay 80.00+ in shipping for one top lol. its so sad.

  • Y’all the collection is already up and running!!! 🙂 yesterday (9/6) was the first day on the kohls site. Go and get the collection now! 😀 😀 <3 its sooo beautiful!