Read on for an exciting announcement about Lauren's newest runway collection

Today is such an exciting day! Not only are we diving into one of the biggest fashion months, but I also have a surprise for all of my LC Lauren Conrad fans. You may have gotten a hint earlier in my Letter From Lauren post, but I wanted to formally announce my second LC Lauren Conrad Runway Collection coming next week! I couldn’t think of a better way to launch into the month of fall fashion than with the release of another exclusive, limited edition runway collection.

Sneak peek at Lauren Conrad's 2016 Runway Collection

My Fall 2016 runway collection is a little bit different than last year. Instead of jetting off to New York for a runway show, I decided to pay homage to my Southern California roots and create a pop-up shop right here in L.A. The LC Lauren Conrad Runway Pop-Up Shop will be located at The Americana at Brand in Glendale, California from September 8th through the 15th. The entire runway collection will only be available online, so this pop-up shop is your opportunity to come and try on all of your favorites from the collection. After viewing the pieces, you will be able to order items directly from the pop-up shop and receive free shipping. I will personally be working at the pop-up shop throughout the week, so come by and say hi! Just be sure to book your appointment at

Sneak peek at Lauren's latest Runway Collection

While I can’t show you the collection just yet, I can let you in on a few more details. The collection is filled with vintage-inspired designs with an effortless, feminine aesthetic. You will be able to shop apparel, jewelry, handbags and footwear—similar to my previous runway collection. I’ve hand designed the entire pop-up shop to really showcase just how special the collection is. There’s truly something for everyone in this collection and I know that you’re going to love it!

Book your pop-up shop appointment now (just click HERE), and stay tuned because next week I’ll be revealing the entire collection!

Are you excited for the new LC Lauren Conrad Runway collection?

I know I can’t wait to show you the entire collection!

XO Lauren

Photos: Steve Erle