Tips for Taking Your Lifestyle Blog to the Next Level from Lauren Conrad

One question that often makes its way into my inbox is how to launch a successful blog or take it to the next level. I’ve been doing this for almost five years now, so I’ve certainly learned a few tips and tricks along the way. Our focus this month may be fashion, but these tips apply to all of you lifestyle bloggers out there too. Whether you’re sharing your outfits, crafts, recipes, or travel photos, here is my best advice for how to take your blog to the next level…

Create an Editorial Calendar

When most people launch a blog, they start off posting about whatever they feel like, whenever they have time. But as your blog grows, it can help to be more strategic about what type of content you’re sharing and when. Stick to a regular posting schedule so that your readers know when they can come back to see new blog posts. Whether that’s once a week or daily, it helps to keep things consistent. Also, think about how you time your content so that you can stay on top of trends. What holidays are coming up? What keywords will be trending on Google or Pinterest? I like to plot out my whole month of content ahead of time in a Google Doc calendar. That way I can look at it from a big picture perspective, and make sure I’m including a good mix of content across all the categories my blog covers.

Network, Network, Network

The most successful bloggers know that it’s all about collaboration, not competition. Whenever it makes sense, seize the opportunity to join forces with other bloggers so that you can use each other’s audiences to grow your following. Cross-promotion will be the very best tool you have to grow your blog. Keep networking whether you’re doing it online or in person. Submit your work to other blogs, like my Chic of the Week or Style Tips columns. Attend blogger conferences and reach out to fellow bloggers whose work you admire. It also turns out to be a pretty fun way to make new friends 🙂

Treat Your Blog Like a Job

Most bloggers start off with other full-time jobs. And some choose to keep their day jobs even after they’ve hit it big blogging (as Blair Edie of Atlantic Pacific shared in this exclusive LaurenConrad.com interview). But just because blogging is a side hobby doesn’t mean you shouldn’t treat it like a real job. If your eventual goal is to garner a big audience and even make money off of your site, you have to put in the work to get there. Set goals and deadlines for yourself—both short-term and long-term. If you committed to photographing a post over the weekend, don’t blow it off because you get busy.

How many fellow bloggers do we have out there? What topics does your blog cover?

Leave a link to your blog in the comments, and I will take a peek!

XO Lauren

Photos: Jessi Burrone for LaurenConrad.com
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  • Alina

    Lauren, can you please tell me where your faux wrap dress is from, the one you’re wearing in the confetti photo with Maura Oehm? It’s so so beautiful!!

  • Blushful Belle

    Thank you for the tips Lauren! I recently launched a lifestyle blog over at http://www.blushfulbelle.com 🙂

  • Melina

    Thanks for the advice. Really useful 🙂
    My blog is http://www.melinamiller.com

  • Alexia

    Great tips, Thanks!

    I started a lifestyle blog less than a month ago.

    http://www.livingatsunset.wordpress.com

  • Adri

    Thanks !!!!
    Muy blog is http://www.adrisierra.com

  • Stephanie Spillmann

    I loved reading these tips! now that we are all in the conversation, maybe you can check out my blog 🙂 it is http://www.stephaniearabella.com

  • Megan Elizabeth

    I am a newbie and would love tips! https://mysimplyfit.com/

  • I’ve had my blog for a little over 2 and a half months and I’m very excited for it to hopefully start growing! I’d love any tips anybody might have. http://sydneyhaury.com

  • Lucia Belen Metcalf
  • Hannah | Daily Opulence

    Thanks for this post! Love the Ask Lauren segments.

    Shop & Get Inspired | http://www.dailyopulence.com

  • Maite Matemo

    I find this post very useful. I love reading your articles and suggestions about fashion and lifestyle, they are a great source of inspiration for me.
    You can find my blog about crafts, decoration and lifestyle at:
    http://matemo.blogspot.com

  • Arie

    Great ideas! My blog is relatively new, it’s about creating and living your best life, encouragement, and goal setting.
    http://herfreespirit.net

    ~Arie

  • hey! Lauren Conrad

    Awesome post dear! 🙂

    I find this post very useful. I love reading your articles and suggestions about fashion and lifestyle, they are a great source of inspiration for me.
    You can find more about lifestyle, inspiration and mysteries at:
    http://www.vibeviral.com.

    Thanks
    Adam Bennett

  • Hey Lauren! Great tips and advice! I would love to do this full time, but i don’t see it happening in my city, Ottawa Canada! I blog about curvy fashion and body positivist http://www.modeXLusive.com. Would love to have a coffee (or bubbles) with you one day!

  • Hey Lauren! This is just great! I’m working on my blog and I really want to get it “to the next level”. I love blogging and I love connecting with people! Thanks for the inspiration and the great tips!

  • ZoeSaylor

    I really enjoyed this post and found it very helpful. I blog about all things lifestyle — fashion, beauty, food, travel, home, etc. My blog is zoesaylor.com. 🙂

  • Myrrazen Kate

    This post is really useful and interesting. Thank you so much, Lauren. I appreciate your help especially now that I’m starting to take my blog into the next level. I also hope you can pass by my blog! It’d mean the world to me!

    – Myrra (https://myrrazenkate.com)