Ladies Who Laptop: Chatting With Fashion Blogger Blair Eadie of Atlantic-Pacific

Hey ladies, it’s Anna from Fash Boulevard here with another edition of our Ladies Who Laptop interview series. This month’s spotlight is easily one of the most recognizable fashion bloggers in the world. From her quirky uptown style to her burst of preppy colors, Blair Eadie has earned her spot at the tippy top of the blogger food chain with her wildly successful style blog, Atlantic-Pacific. It’s no wonder the blonde beauty was voted Best Dressed in high school, a title she says, “actually validates that I was the worst dressed person.” When she’s not developing products as the Director of Accessories at Tory Burch, the Virginia native, who moonlights as one of the most successful bloggers on the planet, prefers to keep life behind the blog as private as possible. Today, she opens up about her favorite fall trends, what it’s like inside the Tory Burch HQ, and how it all started. Let’s dive in:

Today we're chatting with the one and only Blair Eadie!

What inspired you to start your blog? 

I was working at Gap Inc. in San Francisco as a Merchandiser, and more and more we were using street style and personal style blogs to influence our product lines and identify seasonal trends. I was equally inspired and motivated by the idea that you didn’t need to be a magazine or huge fashion house to influence brands or consumers. I decided I wanted to participate, and the rest is history.

A gorgeous pink Chanel bag on our favorite fashion blogger, Blair Eadie.

Uprooting your life is never easy. Were there any transitional struggles you faced when moving your life and blog from San Francisco to NYC? 

The transition from SF to NYC was hard because SF was the first place I called home as an adult. There were so many firsts—my first job, my first apartment…those nostalgic things made it hard to let go, but I was ready. My family is on the East Coast, and as much as I adore San Francisco, I was ready for change (and a REAL summer)! SF will always have a special place in my heart, but the East Coast feels much more like home to me.

What trends are you most excited about for fall? 

I am most excited about the romantic trend! While I will find ways to interpret the ‘70s/retro trend and the continuation of minimalism in my own way, I love when a trend aligns closely with my signature style. Since I gravitate toward more feminine, dramatic style, the romantic trend will be a fun one for me to explore.

Blair Eadie of Atlantic-Pacific is sharing her favorite fall trends.

As the Director of Accessories at Tory Burch, can you share a little about your job, how it came about and what it requires? 

I started my career at Gap Inc. in the Retail Management Program. I had a tremendous opportunity to learn retail financial planning, merchandising and production/vendor relations, while also rotating through three of the partner brands under the Gap Inc. umbrella. It was my first real taste of the retail and fashion industry, and I have been hooked ever since. Andrew {Blair’s boyfriend} and I moved from San Francisco to NYC for his new job, and I quickly landed at Tory Burch. Being the director of merchandising of handbags and small leather goods means I partner with design, production, product development, planning and buying to create the best line possible for our customer. I write the seasonal direction—called the line plan—and partner with the design team to edit the line at each stage of the product life cycle. Once we receive final samples and collectively approve the final assortment, my team and I work to price the line, assign correct color, and ensure we are capturing the brand’s seasonal messages. At this stage, the line is ready to be sold to our stores and wholesale accounts, and the global merchandising team is responsible for presenting the collection. At each stage of the life cycle we use trend research, customer feedback, current and past selling, costing, and the current competitive landscape, to help inform decisions. There is no greater pride than seeing a product you developed being worn by a customer.

What a typical day looks like for fashion blogger Blair Eadie.

What is a typical day in the life of Blair Eadie? 

I’m up early to shoot or get ahead of emails or sometimes I’m running to an early breakfast or coffee with a brand or PR agency (sorry to those of you who probably curse my requests to meet at 8 or 8:15). Then I run into work, where each day looks different. We could be in a sketch review, finalizing color for the season, analyzing the business or writing the strategy for an upcoming season. Being in merchandising is dynamic and challenging, and at Tory, really rewarding and fun. I have an amazing group of coworkers who make every day inspiring, unique, and hilarious! From work I will leave and sometimes meet up with friends or a brand for a drink or dinner. But I usually always try to reserve a little bit of time to spend with Andrew. At night I will work through some emails and then typically edit pictures and set up my blog post for the next day.

Can you guess who our latest Ladies Who Laptop installment is about?

Many bloggers today solely blog for a living. What drives you to maintain a 9 to 5? 

Blogging is an amazingly creative outlet for me, but I really value my career in merchandising. I have always focused on having both short term and long-term goals, and in the end growing my merchandising career is my long-term goal. The relationships I build, the challenges I face, and the intellectual conversations I have when strategically trying to create a line have always been what drives me and challenges me. Eventually I may not blog anymore at all, and I love that my passion for fashion can also be a lasting career.

For all of the ladies out there struggling to find time to chase their dreams, how do you balance a full time job, while running a successful blog?  

It’s tough. To be honest, during rough weeks I will question why I do it. There have been many times that I have gotten really close to giving up. It is cheesy and cliché to say, but you just have to want it enough to make the sacrifices. You need to have the drive, but you also need to have the vision, strategy, and planning to make it all happen.

How our favorite blogger balances work and blogging.

We are huge fans of your Instagram. Do you have any tips or tricks for achieving an aesthetically awesome Instagram page? Any social media tips? 

Like any aesthetic endeavor I think you should have a point of view and stay consistent. Social media can be tricky, and all encompassing, but if you know yourself, have a point of view and stick to it, you will attract an audience who comes to respect and love your content and authenticity.

Your blog is largely fashion focused; did you make a conscious decision to keep your personal life private?  

I do make an effort to separate my personal life from my blog. My blog is about personal style and fashion, and it is not about friends, family, beliefs or lifestyle. Sharing more of your personal life can create an incredible connection with your readers and create a much more deep and lasting relationship with those readers you may have never met. The other side of that story is that you also have to accept that as you share more, strangers can and will comment on those very personal aspects of your life—good and bad. I accept, and can move on, when someone tells me the skirt I am wearing is ugly. But, as a person, it would be harder for me to accept having people negatively comment on my relationships and/or those I hold so near and dear to me. Everyone is different and I have a tremendous amount of respect for those who do share very personal stories, give us a peek into their lives or discuss their relationships online—but that is just not who I am.

How Blair Eadie balances blogging and a career.

How has your fashion career influenced your blog and how has your blog influenced your career? 

They have both had a huge impact on one another. Through blogging I have been able to grow so many skills—social media and marketing, negotiation skills, time management, and the art of saying no. On the other hand my 9 to 5 gives me a deep look into the industry, sharpens my business acumen and helps me to better think as a ‘brand’ and not just an individual. Managing a large team has also been invaluable and something I love. The networking on each side is something that I really cherish.

What’s something people would be surprised to learn about you?

I studied American Sign Language for six years!

Blair Eadie shares her secret talent with us!

What has been your biggest “pinch me” moment since launching Atlantic-Pacific?

The first time I was featured on WhoWhatWear in one of their street style round ups was such a fun moment. Our entire office reads WWW religiously, and when that morning email went out my team was so excited to see me. It was a surprise for them and a really special moment for me.

If you could swap wardrobes with anyone in the world living today, who would it be and why?

I am a hoarder and have spent much of the past decade accumulating pieces I love—so no one! I love my closet, and so many of the pieces I own have a story or an experience that makes them so special to me.

Atlantic-Pacific blogger, Blair Eadie, shares her first "pinch me" moment!

Thank you so much to Blair for answering my questions, and sharing so much for her story here on All of us on Team LC are such big fans, so this was an extra exciting interview for all of us!

Be sure to check out Blair on Instagram here and her blog, Atlantic-Pacific, here.

Who would you like to see me interview for my next Ladies Who Laptop?

Let me know in the comments below!

Fash Boulevard

Photos: Blair Eadie
  • Kristen Robin

    GREAT article. The questions were really great, answers were so real. I had no idea she works full time! I thought she was just a full time blogger! Respect!!

  • I LOVED reading this and getting to know Blaire a little better! So fun to get a glimpse into someone so inspirational–especially to those of us fashion bloggers who are just starting out. xx-S