Style Diary: Fash in the City



Every once in a while, a truly fabulous pinch me moment has the power to completely consume you, allowing you to forget everything except the gratitude and excitement that’s running through your body. It was this exact feeling that I was experiencing as I gazed out of the taxi window on my way to the Kohl’s design center in New York City. Forty eight hours earlier I was walking down the aisle in Destin, Florida and now I was moments from getting a sneak peek behind the curtain of the fabulous LC Lauren Conrad brand. With no sleep and no voice left from our super fun reception, I was a total ball of nerves. Thankfully every ounce of nervousness vanished when I stepped off the elevator, twenty floors up, and was greeted by the incredibly sweet and super talented Katherine Ogle, who works hand in hand with Lauren on the the LC Lauren Conrad collection… Eeek.

First up, was a fitting for the July 2012 collection, where I was able to watch the design team make minor adjustments to the garments, while I mentally took note of what pieces I needed to add to my summer wardrobe. After the fitting, Katherine gave me a tour of the entire design center, introducing me to crucial members of the Kohl’s team that help run everything from home décor to other celebrity lines. Friendly faces and genuine personalities filled each department and really gave the feeling of a truly fabulous dynamic. Not to mention, the incredibly breathtaking view from nearly every desk in the building.



Once we hit the bottom floor, I was instantly thrown into all things Lauren Conrad. The majority of our day was spent in the LC Lauren Conrad conference room, where Lauren meets with the Kohl’s team every two months to approve the upcoming collections. Divided by a long conference table, the left side was plastered with inspiration boards for spring, while the right side offered an exclusive peek at their fall 2012 collection. Start saving now ladies, you’re going to want every piece. From color palettes to prints, to patterns and fit, it was great to hear from the designers just how incredibly hands-on Lauren is with each and every detail of the brand. I was completely enamored when I got the opportunity to see the creation of a print. I adore the feminine floral prints and patterns that adorn the LC Lauren Conrad collection and getting to see them on a computer and later translated onto a garment was seriously fascinating. After chatting for almost two hours about the design process, my admiration for Lauren, and swapping personal stories, one thing was for sure… I was head over heels in love with everyone behind the LC Lauren Conrad brand. Thank you, ladies, for making this day so unbelievably special. This is one experience I will never forget.

For the remainder of my trip, I was determined to experience everything that this fabulous city has to offer.

From a stroll in Central Park, to a photo op at my favorite Sex and the City locations, it’s easy to see why millions hold New York City so close to their hearts.

What are some of your favorite places to visit in NYC?

Fash Boulevard

Today’s post is proudly sponsored by

You might also like…
Blogger Contest: Style Showdown, Part 1
Blogger Contest: Style Showdown, Part 2
Chic of the Week: Steph’s Stylish Prom Look Gallery Spotlight

Categories: Anna James, Kohls
Share This
  • Marvin C.

    Great to know you’re having an Awesome time Anna… =]

  • luckysista

    You’re fabulous wherever you are Anna! Congrats again babe!

  • Michelle LaPorte

    Congratulations Anna!! You look beautiful! I hope your experience is amazing!!

  • Catherine Tyndall

    Your a fabulous writer Anna! And definitely Madison ave.!!!! All the cool stores are to die for!!!! :)

  • Petra Zeller

    Hi Anna,
    I was so looking forward to see and read your first post on this site. And this post is so great. Love it. Its really interesting to read how great was your time in new york and that you see so many great things. I was last summer in new york and my favorite place was the greenwich village with the beautiful houses and of course the magnolia bakery. When I come back to NYC i definitely visiting the greenwich village again. Its so beautiful there.
    Have a great week Anna.
    xoxo, Petra

  • Amber Welles

    Go Anna! This post is AMAZING. You are living every girl’s dream.Will you be posting everyday? I hope so. I’ve never been to New York, but I’d love to visit Central Park and Time Square.

  • Melissa Panici

    Great post Anna!! I’m so happy for you that you got to experience something like this! I have never been to New York so I don’t have any favorite places yet:)

  • Jerri Fitz

    Congrats again, Anna! Loved your insider peek at the Kohl’s Design Center. I have so many pieces in my closet from the LC Lauren Conrad line, so it’s fun to get a little glimpse of where all of those lovely pieces are created. Hope you enjoyed NYC! As for my favorite place? It’s a tie between Central Park and the Village!

  • laura wagner

    Congrats Anna! What a great first piece! Lauren definitely picked the perfect girl for this opportunity!

  • Tiffani Stuart

    LOVED your first Blog, for! This was ah-mazing! Did you get to spend any time w/Lauren? I’m so glad they finally posted this. Your pics are truly inspiring (as always thanks to your incredihubby! ;0)! Awesome job, Anna!

    My favorite places to go to NYC, is to visit family in Brooklyn & Staten Island. My favorite place was Century 21 (Before the twin towers were ambushed)– I haven’t been to that store since. My all time favorite places to be was in a carriage ride in Central Park, where the driver was telling us about where different movies were made. It was awesome! I think my favorite non-touristy thing is the Jamaican Meat pie & Shaved iced trucks on the side of the road. I love the authenticity of different cultures. And you have not had pizza like a NY Pizza!

  • Rachel Sanders

    I am so glad Anna won! She is such an inspiration to many and a very supportive and encouraging memeber in the blogging community! I love the post you wrote Anna, you obviously had the best of times and I can’t wait to hear more from you on LC xx

  • Helen Gash

    Anna this is amazing!! I sooooo wish I could have taken your place 😛 Seriously why don’t we have a Kohl’s in the UK, I have to order all Lauren’s pieces and wait AGES for them to get here :( Its worth it though.

    My favourite bit about this post? Your names is Anna ‘James’ hehe is that kinda stalkerish? x

  • Jessica Minch

    Congrats on your wedding! And thanks for the sneak peak into the Fall ’12 collection. Love your blog.

    NYC is the best. I’m so lucky to live here.

  • Ally Powell

    Yay! I’m so excited for you. I actually got tears in my eyes reading this. I can’t wait to hear about what it’s like working with Lauren. When do you get to meet her? We are all living vicariously through you.

    PS. That second picture is a dream

  • Rachel Trampel

    Amazing post Anna! :) :) :) Looks like so much fun, and you look fabulous, as always!!!!!! This was so fun to read and you are an amazing writer. Can’t wait to read more!

    I haven’t been to NYC in almost six years but I remember that the shopping was amazing in Greenwich Village and Soho! Honestly, I kind of love riding around the Subway since I live somewhere that only has buses for public transportation! It is always an interesting experience!

  • Chrissy Myers

    Amazing first post, Anna. I’m so proud of how far you’ve come and to finally see you here! I still remember when Lauren first “”pinned”” you, hahah. You’re so sweet and full of life, and this blog was wonderful.

    I’ve only been to NYC four times, and two of those I was pressed for time due to events. But I will say this: You will never fully experience New York until you’ve been to Broadway. I was lucky enough to see Rent before it ended and it is one of my fondest memories of all time. Also, I’ve been to Radio City Music hall (just one of those bucket list things – you just have to visit once!)
    For a non-touresty lunch, Becco is the place to be! It sits on West 46th St.
    I always find myself at FAO Schwartz to admire over the life-sized Star Wars figurines to bring out my inner nerd/child. I can’t help myself!
    Also, NYC in the wintertime… It’s cold – almost unbearable, but there is no more beautiful time for Central Park. It’s unreal! As a music and Beatles fan, hunting for “”Strawberry Fields”” while there and finally finding it was absolutely the best! I felt like Dora when I finally did, haha.

    Don’t make this trip your last! Come back to the East Coast as soon as you can, and let me know when you do! Have fun being a newlywed! :)

  • Shannon H

    Fabulous post, Anna. I love your skirt and your writing. Did you meet Lauren? Will you have a new post up tomorrow? My girlfriends and I are routing for you. I know you’re going to go so far. I can’t wait to read more and more and more.

  • Closet Fix

    Hey Anna!

    Great first post! I really love the pics and how detailed and vivid they are. The images along with your recap really made me feel as if I was right there with you, and trust me, I would’ve totally jumped at the chance to have such an awesome experience. But, although I wasn’t there, for a moment I was able to live vicariously through you. Can’t wait to see what you come up with next:)


    Simmy P.

  • Steph Noble

    Amazing post! sounds like a really amazing oppurtunity! I am so glad you enjoyed it!

  • Leslie Arriaza

    yay!! i’ve been waiting for this post all weekend! congrats again Anna! you look so fab and this experience sounded amazing! can’t wait to hear more from you! =)

  • Kelley {Keep Sitting Pretty}

    Yay Anna! I have been waiting to see your first post and you certainly didn’t dissappoint! Sounds like you had an amazing experience. I am so happy for you and double congrats again!

    XO Kelley

  • Bunhead

    This is the best post ever. I think every girl on this site would kill to be in your position right now. As always, your writing is amazing. I felt like I was there with you. Did you meet Lauren? Is that the next post? Sorry, I;m just really excited.

  • Madeline Breen

    Loved getting the inside scoop on Kohl’s. And congrats on the blogging gig with LC! I have to ask: where are your top and skirt from? Too cute!!

  • Rebecca Lawson

    Love the post Anna. You write so well!! I really felt like I was right there with you experiencing it all. Thanks for sharing for all of us. And I absolutely LOVE the cute skirt and top. Great NYC outfit!! You are living this girl’s dream!! Cant wait for the next fabulous post! :) Best. Rebecca

  • Dy Shiny

    thanks Anna for the beautiful sneak peak into Lauren’s collection!!! :) for me NYC is the best city in the world, I really love it!!!

  • Amenah Hussein

    Love Anna + Lauren + Lauren Conrad team :)

  • AnselSf

    Your hair’s just gourgeous!! Haha, I beeet you’re super full of enthusiasm and gratefulness towards Lauren and all the team here, at… break a leg! :)

  • Srce J

    What an amazing experience!! And a great post!! I think that we’re all happy for you Anna! :)

  • Rebecca Bakofsky

    I absolutely love your outfit!! Is it LC? Awesome post 😀 It is great to see a behind the scenes take on how everything goes down at Khols!

  • Katja Anni

    Love your blog! So much fun to read…

    Keep enjoying this awesome experience! Waiting for more posts here on LC 😉


  • Lauren Conrad

    Great first post Anna :-) So happy to have you onboard Team! XO

  • Tabitha McKinney

    I love that you went to see the Sex and the City locations! The library steps especially and Carries front door. Fabulous. Can’t wait to see more posts from you.

  • Taylor Bonar

    Fabulous post!! Sounds like an all around incredible experience! Congrats, and good luck!

  • Stephanie Mora

    Great post! Just love it!

  • Martin M

    Love the post and the sentence: Expect great things!

  • Rebecca Kelsey Sampson

    It was so fun to see the other side of things! I can’t wait to read more. Thanks Anna! Congratulations on your new opportunity.

    Kindness is the best accessory,

  • Christina Greiner

    I love the high line! Its such a beautiful place to hang out or have some lunch in the summer :)

  • Melissa LaRose
  • soupforthegirlysoul

    oh wow this is so awesome!! :) congratulations again on winning!!!

  • Martin M
  • jill s

    Congrats, NYC is such an energetic place to be. The fast pace lifestyle and the hectic streets are part of its charm. Thanks for your behind the scenes look at the LC collection for Kohls.

    check out my blog … would love for everyones input!

  • kristen michelle

    This is so amazing, I am so happy for you! You definitely deserve it!

    xo, KMHM

  • Coral V

    Amazing first post Anna!! I’m so happy for you and glad you had so much fun in NYC. One of my favourite cities on earth! Congratulations to you and Justin!! Look forward to your future posts! xo

  • Chris

    wow anna, amazing first post :-) so glad you’re a blogger for the team now

  • ashley soto

    Hey yall! My name is ashley I’m 24 years old and from TEXAS!! I have a blog about all things Fashion and Beauty called Pretty Pink Nails! Please go check it out!!!

    <3 Ashley

  • Larissa Wilhelm

    This is such an amazing opportunity! I’m so glad you got to experience it Anna! Congrats!! I can’t wait for your other posts!

  • Tanya’s Shopping Diet

    Great post Anna! I’m just back from NYC Mother’s Day getaway, loved it! Good thing I won Kohl’s $500 gift card, will be on the lookout for LC collection! Will post my looks as soon as I get something new!

    Tanya’s Shopping Diet blog

  • Kellie Norton

    I LOVE your post Anna! I’ve been looking forward to it!!! Can’t wait for the rest :-) I just love your writing style!! Congrats!! :-)


  • Emilie

    Looks like so much fun Anna, thanks for sharing.

    xo Emilie

    PS please check out my latest blog post @

  • Liesl

    Congrats again, Anna! You’ve done an awesome job :-) My fav places in NYC is Central Park and Times Square. Oh, and Rockefeller Center over the holidays is a MUST SEE!

    Liesl xxx

  • Jaclyn Schler

    Congrats, Anna! I was just in NYC a couple weeks ago and got some treats from Magnolia Bakery as well! Delish!

  • Monica Herrera

    I love NYC since the moment I first moved here… somehow I love my country and hometown and family and everything, but when you decided to let your wins spread and fight for your dreams and goals, without noticing or knowing, New York became my HOME!! It feels so natural, and no matter where I’ll go, I know I will always be back to this city, I am attached to it!!!

  • Christina

    Anna! You are so amazing! I am so happy for you! You are one blessed married lady! :)

  • Shannon Dorris

    It looks like you had an amazing time in NYC! I can’t imagine getting to glimpse into next season’s LC line. I am loving her pieces! Thanks for the great post.

  • Bev

    YAYY!! You deserved this winning Anna!! Love your personal blog, and you did a mighty fine job today guest blogging on our gooorl Lauren’s blog!!

    I can’t believe you were actually there inside the LC Lauren Conrad line at Kohl’s! How surreal was that?!?!

    And to be in NY City!! 2 days after you said your I DO’s?!?! I’m smiling ear to ear right now just thinking about how exciting this must be for you!! You go girl!


  • Leanne

    I love macaroons from the Plaza hotel. Simply delicious.

    Love from South Africa

  • Meghan Conard

    2 of my fave blogs in one place!

    Congrats Anna! Can’t wait to see more of your posts here!

  • Sara Neely

    I love your pleated skirt! It’s oh so feminine!

  • Rafael Centenera

    nice pics & story ^_^ //

  • Kelby Peachey

    I just squealed!! HOW EXCITING!! Thanks for sharing your fun trip and amazing time at Kohl’s!!

    One of my favorite visits to NYC was seeing the High Line Elevated Park and eating on the patio at The Standard Grill. :)

  • pippa williams

    FANTASTIC …. love that you are sharing your entire experience! pippa

  • Eva Kosec

    I LOVE Shoho, I could be there every single’s amazing <3


  • StyleAt30

    looking cute! congratulations! lovely pics! ♥

  • Christina von Claparede-Crola

    I love just walking through 5th Avenue and seeing all the stores and all the people. NYC is truly an exciting and influential city!

  • Amanda Kuehnle

    I absolutely love NYC, it’s my favorite place in the world. So a big congrats to Anna for winning such an amazing opportunity.


  • Jacy Tilton

    Congrats Anna! Such a fun and fantastic trip!!


  • Amenah Hussein


  • Sabah Williams

    So happy for you Anna!!!!!!!! Sounds like an AMAZING experience! Did the LC Collection have some good jeans coming out soon? They always change the silhouette every season which understand, however I wish she/ they would keep some of the best sellers around as staples in every season…maybe just different colors? Like what am I going to do when my skinny strech capri’s fade too much??? Or my boot leg jean from last year that I adore???? LOL

  • cheryl denise

    just got back from NYC – we had our engagement photo shoot there! also saw sarah jessica parker strolling through the streets of soho. experience complete :)“”>a peek of chic

  • carolina o

    I love NYC!!! it’s an amazing city, congrats!

  • beh1nd

    Love the quote “”Expect Great Things””. I guess in NY you can expect even greater!
    Keep up posting such nice experiences!!
    Have a nice day!
    beh1nd handricrafts by mk



for a front-row VIP pass to all things lovely and chic. Sign up today for exclusive tips straight from Lauren, a chance to win monthly giveaways, and so much more.

sign up