When I design for each season of my LC Lauren Conrad collection, there is always a story behind it–an inspiration. We put together “trend pages” that are essentially inspiration boards. For March, the idea was summed up as “Malibu doll.” Think dressed up but with a girly and flirty innocence. Lots of delicate lace and tulle details, bows, vintage prints and ruffles. If I had to pick one piece that embodies “Malibu doll” it would be the Ruffles and Tulle Dress.

Here’s a peek at my March 2012 inspiration board:


I absolutely adore the Ruffles and Tulle Dress. It’s one of my favorite pieces in the March collection–it’s just so pretty! The ruffled front adds a light feminine flair that’s contrasted by the flirty cut and vintage-inspired print. I particularly love how we blended two materials, chiffon and tulle, to give the dress a bit more depth.

I designed the Ruffles and Tulle Dress because I always have a tough time dressing up for daytime occasions. While it’s easy to dress up for night, it’s tough to do for day! Whether it’s a wedding shower, a special brunch, graduation or something that requires you to dress up a bit more during the daytime, I think the Ruffles and Tulle Dress is perfect. Simply pair it with a neutral shoe like I did (see photo at top) and you’re ready to go. Needless to say, the Ruffles and Tulle Dress is not solely for dressed up daytime wear–it is very versatile. I also like to wear it with ballet flats and a cardigan for more casual outings. Or I pair it with neutral heels and an ivory blazer, which is perfect for a breezy spring or summer night.

If you love the Ruffles and Tulle Dress as much as I do, click here to snag your own and order today!

What’s your Kohl’s craving this week? Tell me in the comments below for a chance to win a $50 Kohl’s gift certificate. I’ll announce the winner next week.

The winner of last week’s $50 Kohl’s card is Kristin Albrecht. Congrats!

XO Lauren

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Photos: Kohl’s