We’ve told you about Pura Vida Bracelets before. Maybe you’ve even seen the chic, colorful bands on the wrists of celebrities, models, or your friends. They lend that perfect flair to any occasion, whether it’s a movie premiere or a day at the beach.


But Pura Vida is more than a hot accessory; it’s a way to give back. For every bracelet sold, Pura Vida donates 1% back to The Surfrider Foundation, an organization dedicated to protecting and preserving beaches and oceans worldwide.

You can also buy specific bracelets to support the armed forces or your own favorite charities. There are over 25 styles/causes to choose from, from Breast Cancer Awareness to the U.S. Marine Corps. Talk about an easy resolution for 2012. Help the world and look trendy.

Hand made in Costa Rica by the area’s finest artisans, Pura Vida bracelets represent living life to the fullest and are meant to be a celebration of each day as a gift. If you share this principle, show it with a couple bracelets… or three, or four. They’re meant to be worn together. And at a price point of just around $5.00 to $12.00, personal expression doesn’t have to come at a major cost!

Check out this video to get the vibe:

These beauties are sold at over 700 stores across the US, including Nordstrom and Kitson, but you can get yours online at 20% off just by being a LaurenConrad.com reader. Head over to PuraVidaBracelets.com today and use code NEWYEAR20 to kick off your New Year’s resolution. Hurry this offer ends tomorrow 1/5 at 11:59PM PST.

NOTE: Use the NEWYEAR20 code in VIEW CART, not in CHECKOUT.

Live 2012 to the fullest! Happy New Year!

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