A couple of weeks ago we shot the Paper Crown Spring 2012 Lookbook. The shoot went really well. After all, we were working with the dream team: Justin Coit (photographer) and TheBeautyDepartment.com‘s very own Amy Nadine (makeup) and Kristin Ess (hair).



The spring collection is very feminine with a glamorously retro twist. Think clean lines, luxurious details, and dainty accents. When styling the shoot, we accessorized lightly and mixed textures to give depth to each look. You’ll find pieces you can wear everywhere: work, shopping or even your birthday party.


For the lookbook, we played off the collection’s girly vibe by using flowers in shades of fuchsia, magenta and soft pink to spell out “Paper Crown” for the cover. We also did a few shots of our beautiful model with the flowers scattered around her, one of which ended up being our cover. The flowers were a bit of a mess though. We went to Whole Foods the day of the shoot and bought what felt like their entire selection of pink flowers. We individually cut off each and every stem and carefully arranged the bus and blossoms for the title shot. Even though it was an arduous process, the results were lovely…



Overall, the shoot was a great success and the photographs turned out beautifully!

Click here to check out the full Paper Crown Spring 2012 Lookbook!

XO Lauren