Ready, set, shop! Paper Crown is officially in stores nationwide (US only for now)! Words cannot explain how excited I am about the launch of this line. The collection is full of wearable pieces that can be easily worked into any outfit. Whether you’re headed for a night on the town, a day with the girls, or just making your way to class, Paper Crown’s chic multitasking pieces will have you covered…

A few of my favorite Paper Crown pieces for fall include the Ryder Blazer, the Serena Leggings, and the Camilla Sweater…

Ryder Blazer. No matter your style, a great blazer is one the best versatile pieces you can have in your closet. A blazer can be layered over a flowy chiffon frock, toughened up with leather shorts or dressed down with jeans and a lightweight tank. Plus, the camel colored Ryder Blazer (see photo on left) is the perfect hue to transition your summer wardrobe into fall.


Serena Leggings. It’s no secret that I love faux leather leggings. They are edgy yet chic and can be worn day or night. I dress mine up with heels and a great top. For more casual outings, I wear them with flats and loose tee. The best part? The Serena Leggings (see photo on right) are incredibly comfortable and go with nearly everything.

Camilla Sweater. Neutral crew-neck sweaters are one of the few clothing items that have withstood the test of time. They may get styled differently as trends come and go, but ultimately they serve as the anchor to a number of classic looks. I love the androgynous cut of the Camilla Sweater (see bottom photo). It’s perfect for that borrowed-from-the-boys look. Yet, its lightweight draping is feminine and delicate. I love to wear the Camilla with cropped pants and a sparkly bib necklace or with faux leather leggings, flats and a blazer.

I obviously love everything else in the collection as well, so make sure you flip through the complete look book here.

Wondering where to buy Paper Crown? Shop the collection at Nordstrom, Fred Segal, Planet Blue, Ron Herman, BoutiqueToYou.com, 5988981982:Yahoo:photo


RevolveClothing.com, or find a store near you with Paper Crown’s store locator!

I hope you love the collection as much as I do! If you snag any Paper Crown pieces, be sure to share photos with me by uploading them to your LaurenConrad.com profile page.

And don’t forget to check out my exclusive behind-the-scenes Paper Crown photos in my Chic Peek: Paper Crown album on my profile page! (You must be a member to see it, so if you haven’t already–sign up!)

XO Lauren

P.S. In case you missed it, take a Chic Peek of my Behind the Lens blog about shooting the fall look book.

UPDATE: Just wanted to let everyone know that it may take a day or two before you can purchase Paper Crown online since the actual clothing pieces are en route to retailers as we speak!