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author avatar

Eco Chic: My BlueAvocado Collection

Jul 20, 2012 at 10:01am by Lauren Conrad


7610444220:Yahoo:photo

tbd:Amazon:photo

I am so excited to finally announce the launch of my XO(eco) collection by BlueAvocado. The collection was so fun to put together. It's always nice to meld function with fashion and I am proud to say that each and every piece achieves just that... In fact, everything is made with Repreve, which comes from recycled bottles. Pretty cool if you ask me. Anyway, I'm especially thrilled about this line because it proves that going eco isn't impossible. By making small changes you can actually do good. For instance, instead of packing your beauty goodies into a single use plastic baggie, you can stow everything away in a reusable, washable bag that's as chic as it is green. This concept extends to almost every aspect of your daily life–packing away purchases into a reusable shopper, using an eco-friendly java sleeve, coffee mug or water bottle...the list goes on.

As a designer, I hope that my choices for this collection raise awareness around the importance of environmental sustainability and green products. Eco-friendly is not a fad–it's the future. And with my new line, you will have some cute eco options to pick from :-) At the end of the day, I encourage you to get inspired to join me in this green adventure by opting to go eco chic. Together we can create the ripples of awareness that can inspire a positive impact on our beautiful oceans and environment of which we will be supporting organizations that focus on ocean recovery efforts through the collection. .

In the coming weeks I will be sharing some of my favorite products from my new XO(eco) line. In the meantime, you can find the entire collection available for pre-order on Amazon.com. Also, for a little more insight into the collection and my partnership with BlueAvocado and Repreve, check out the video below:

If you're inspired to join me in taking a fashionably green step forward by going eco chic with me, click here and pre-order your XO(eco) goodies today!

Which product are you most excited about?

XO Lauren

P.S. It was not without pause that I posted this today... Please keep all the victims and families of the Colorado shooting in your hearts and thoughts.

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    31 comments

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    • Emilie
      Emilie
      Jul 23, 2012 at 4:15pm
      0 0

      Your so pretty!


      xo Emilie

      PS please check out my latest blog post @ http://www.hungrydelights.com/

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    • Kelby Peachey
      Kelby Peachey
      Jul 23, 2012 at 8:22am
      0 0

      I travel often and these are great!! I added the hot roller bag, the brush bag, and the travel make-up bag to my wish list!! Thanks again Lauren for being so chic and eco-friendly. Its inspiring.


      -Kelby


      http://peachypains.com


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    • Melissa Panici
      Melissa Panici
      Jul 23, 2012 at 8:18am
      0 0

      Amen Tiffani!! I noticed these rude members have no friends on here. Wonder why. As for Bri Nicole, leave Cassandra Adams alone. She's a dedicated member on this site who participates frequently unlike you.

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    • Tiffani Stuart
      Tiffani Stuart
      Jul 23, 2012 at 8:02am
      0 0

      I don't know what was said about the Colorado incident, but I feel like Lauren can't win for losing w/some of you. She was just trying to show that she was sensative to Colorado & thinking of the families. If she hadn't, I'm sure someone would've posted something like, "How can you post this & not post anything about Colorado"...It's haoppend before. I commend Lauren for speaking from her heart.


      As for the XO(eco) line, it's so cute! You're really getting me into bird printed stuff!

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    • Deanne Castro
      Deanne Castro
      Jul 23, 2012 at 7:20am
      0 0

      For more Fashion & Beauty advice please visit my blog:



      Today's topic: The Tropics


      Thanks!

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    • Darchelle
      Darchelle
      Jul 22, 2012 at 9:26pm
      0 0

      Awesome! :-)

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    • Rebecca Bakofsky
      Rebecca Bakofsky
      Jul 22, 2012 at 6:34pm
      0 0

      love this!!! cant wait to order!!


      http://lamodacitta.blogspot.com/

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    • HistoryBeauty
      HistoryBeauty
      Jul 22, 2012 at 10:52am
      0 0

      So cute!



      Looking for something a little edgy but still girlie to wear out? Then check out my latest video! http://youtu.be/tkL5jJd1Gj8

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    • Victoria s
      Victoria s
      Jul 21, 2012 at 9:53pm
      0 0

      lauren!!! I absolutely love this idea, its a two way win fashionable and itll save and help our enviorment



      http://pinklovelaugh.blogspot.com">http://pinklovelaugh.blogspot.com


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    • Jenna Leigh
      Jenna Leigh
      Jul 21, 2012 at 4:58am
      0 0
      I take that back! It is! Thanks Lauren!
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    • Jenna Leigh
      Jenna Leigh
      Jul 21, 2012 at 4:57am
      0 0
      I wish the weekender was available in the black & white :(
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    • Chrissy Flanigan
      Chrissy Flanigan
      Jul 20, 2012 at 4:20pm
      0 0

      Hi Lauren!


      I was one of the students who had the opportunity to work with Blue Avocado in proposing promotional ideas. Just wanted to say that I love the line and the video looks great! Looking forward to purchasing these guys.


      Chrissy

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    • Jacquelinerose
      Jacquelinerose
      Jul 20, 2012 at 3:58pm
      0 0

      Thank you for doing this! I want to be more eco friendly but I haven't found anything as cute as this!!! Also, it is so kind of you to remind everyone to send their love to Colorado.

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    • Lily P.
      Lily P.
      Jul 20, 2012 at 3:53pm
      0 0

      I'm going to support everything eco-friendly to the environment :-)

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    • bri nicole
      bri nicole
      Jul 20, 2012 at 3:29pm
      0 0

      cassandra adams i dont think there is anything wrong with letting people know youre praying for people who lost someone they love dearly. and in fact im praying for them too. there's nothing wrong with awareness. and to lauren i think your blueavocado collection is adorable. its good to see that youre bringing attention to a good cause.

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    • Linh Ly
      Linh Ly
      Jul 20, 2012 at 2:43pm
      0 0

      I love this line and love you Lauren! It's great that you're so eco-friendly! It's awesome! I need to get my hands on the striped bags!


      Linh


      http://befashionfit.blogspot.com/

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    • Cassidy Short
      Cassidy Short
      Jul 20, 2012 at 2:14pm
      0 0

      LOVE it! adorable and eco friendly?? I'm so there :)


      xoxo


      Cassidy


      http://norebeccaforayear.blogspot.com/

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    • Emily Hobbs
      Emily Hobbs
      Jul 20, 2012 at 2:05pm
      0 0
      Love it!! I'm so glad it's eco..so refreshing :) I especially love the bird print. Hopefully I can get my hands on those adorable bags soon! Thanks Lauren! Ps. The victims of the Colorado shooting have also been in my thoughts and prayers today <3
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    • Taylor Hutmacher
      Taylor Hutmacher
      Jul 20, 2012 at 1:18pm
      0 0

      Suuuuuuper cute!!!! Love them!!

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    • Sol Sol
      Sol Sol
      Jul 20, 2012 at 1:15pm
      0 0

      THE COLLECTION OF BLUE AVOCADO IS GREAT!!!!!!!! IMPRESIVE THE THINGS WE CAN DO WITH BOTTLES & REUSABLE STAFF!!!


      OTHERWISE... I WANT TO SAY THAT TODAY ITS FRIENDS DAY HERE IN ARGENTINA!!!!!!!!!! =) SO HAPPY FRIENDS DAY TO ALL OF YOU!!!!!!



      XOXOXOXO

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    • Diamenrose
      Diamenrose
      Jul 20, 2012 at 12:30pm
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    • Cassandra Adams
      Cassandra Adams
      Jul 20, 2012 at 12:22pm
      0 0

      Do you really have to bring up the Colorado thing on here and push your opinions on everyone?! Keep your comments to yourself.



      Lauren- I love your new line! I love hearing when people make an effort to save the environment!

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    • Diamenrose
      Diamenrose
      Jul 20, 2012 at 11:36am
      0 0

      -

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    • Rachel Trampel
      Rachel Trampel
      Jul 20, 2012 at 11:00am
      0 0

      SOOO cool! :) LOVE these products!



      xoxo,


      Rachel


      http://www.rachelslookbook.com

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    • Amy Breckenridge
      Amy Breckenridge
      Jul 20, 2012 at 10:50am
      0 0

      i totally need the curling iron cover for when i travel or spend the night at my boyfriend's apartment!


      xoamy
      http://www.cupcakesncouture.com


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