Eco Chic: My BlueAvocado Collection

Eco Chic: My BlueAvocado Collection

I am so excited to finally announce the launch of my XO(eco) collection by BlueAvocado. The collection was so fun to put together. It’s always nice to meld function with fashion and I am proud to say that each and every piece achieves just that… In fact, everything is made with Repreve, which comes from recycled bottles. Pretty cool if you ask me. Anyway, I’m especially thrilled about this line because it proves that going eco isn’t impossible. By making small changes you can actually do good. For instance, instead of packing your beauty goodies into a single use plastic baggie, you can stow everything away in a reusable, washable bag that’s as chic as it is green. This concept extends to almost every aspect of your daily life–packing away purchases into a reusable shopper, using an eco-friendly java sleeve, coffee mug or water bottle…the list goes on.

As a designer, I hope that my choices for this collection raise awareness around the importance of environmental sustainability and green products. Eco-friendly is not a fad–it’s the future. And with my new line, you will have some cute eco options to pick from. At the end of the day, I encourage you to get inspired to join me in this green adventure by opting to go eco chic. Together we can create the ripples of awareness that can inspire a positive impact on our beautiful oceans and environment of which we will be supporting organizations that focus on ocean recovery efforts through the collection.

In the coming weeks I will be sharing some of my favorite products from my new XO(eco) line. In the meantime, you can find the entire collection available for pre-order on Also, for a little more insight into the collection and my partnership with BlueAvocado and Repreve, check out the video below:

If you’re inspired to join me in taking a fashionably green step forward by going eco chic with me, click here and pre-order your XO(eco) goodies today!

Which product are you most excited about?

XO Lauren

P.S. It was not without pause that I posted this today… Please keep all the victims and families of the Colorado shooting in your hearts and thoughts.

You might also like…
Eco Chic: Go Green With Me
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Eco Chic: Make Change, Not Waste

Categories: Lauren Conrad, Updates
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  • Deanne Castro

    For more Beauty & Fashion advice, please visit my blog at:


  • Deanne Castro

    Great idea!! :)

  • Melissa Panici

    I’m definately buying these bags Lauren! I’m excited about ALL of the products and can’t wait to buy your line. Always love supporting everything you do! Thank you:)

  • Giselle Escamilla

    I’m in love with the beauty kit!!

  • Kimmy S

    Ah yay! Another video. Please keep doing more : ) I love the stripped stuff–def need that hot iron sleeve. Thanks LC!

  • Kellie Norton

    Yay!! I love these products, they’re so cute!! Can’t wait to buy them :-) I love what you’re doing Lauren!!

  • Amy Breckenridge

    i totally need the curling iron cover for when i travel or spend the night at my boyfriend’s apartment!


  • Rachel Trampel

    SOOO cool! :) LOVE these products!



  • Diamenrose

  • Cassandra Adams

    Do you really have to bring up the Colorado thing on here and push your opinions on everyone?! Keep your comments to yourself.

    Lauren- I love your new line! I love hearing when people make an effort to save the environment!

  • Diamenrose

  • Sol Sol




  • Taylor Hutmacher

    Suuuuuuper cute!!!! Love them!!

  • Emily Hobbs

    Love it!! I’m so glad it’s refreshing :) I especially love the bird print. Hopefully I can get my hands on those adorable bags soon! Thanks Lauren! Ps. The victims of the Colorado shooting have also been in my thoughts and prayers today <3

  • Cassidy Short

    LOVE it! adorable and eco friendly?? I’m so there :)



  • Linh Ly

    I love this line and love you Lauren! It’s great that you’re so eco-friendly! It’s awesome! I need to get my hands on the striped bags!


  • bri nicole

    cassandra adams i dont think there is anything wrong with letting people know youre praying for people who lost someone they love dearly. and in fact im praying for them too. there’s nothing wrong with awareness. and to lauren i think your blueavocado collection is adorable. its good to see that youre bringing attention to a good cause.

  • Lily P.

    I’m going to support everything eco-friendly to the environment :-)

  • Jacquelinerose

    Thank you for doing this! I want to be more eco friendly but I haven’t found anything as cute as this!!! Also, it is so kind of you to remind everyone to send their love to Colorado.

  • Chrissy Flanigan

    Hi Lauren!

    I was one of the students who had the opportunity to work with Blue Avocado in proposing promotional ideas. Just wanted to say that I love the line and the video looks great! Looking forward to purchasing these guys.


  • Jenna Leigh

    I wish the weekender was available in the black & white :(

  • Jenna Leigh

    I take that back! It is! Thanks Lauren!

  • Victoria s

    lauren!!! I absolutely love this idea, its a two way win fashionable and itll save and help our enviorment“”>

  • HistoryBeauty

    So cute!

    Looking for something a little edgy but still girlie to wear out? Then check out my latest video!

  • Rebecca Bakofsky

    love this!!! cant wait to order!!

  • Darchelle

    Awesome! :-)

  • Deanne Castro

    For more Fashion & Beauty advice please visit my blog:

    Today’s topic: The Tropics


  • Tiffani Stuart

    I don’t know what was said about the Colorado incident, but I feel like Lauren can’t win for losing w/some of you. She was just trying to show that she was sensative to Colorado & thinking of the families. If she hadn’t, I’m sure someone would’ve posted something like, “”How can you post this & not post anything about Colorado””…It’s haoppend before. I commend Lauren for speaking from her heart.

    As for the XO(eco) line, it’s so cute! You’re really getting me into bird printed stuff!

  • Melissa Panici

    Amen Tiffani!! I noticed these rude members have no friends on here. Wonder why. As for Bri Nicole, leave Cassandra Adams alone. She’s a dedicated member on this site who participates frequently unlike you.

  • Kelby Peachey

    I travel often and these are great!! I added the hot roller bag, the brush bag, and the travel make-up bag to my wish list!! Thanks again Lauren for being so chic and eco-friendly. Its inspiring.


  • Emilie

    Your so pretty!

    xo Emilie

    PS please check out my latest blog post @



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