This was a passion born long before TV cameras and crews ever entered Lauren’s life.

She fell in love with the fashion industry when she was a little girl, and was dreaming of designing by the time she was in junior high. And she did more than just dream: from the time she was 16, Lauren sought to gain industry experience: from working retail to interning at trade shows, showrooms, fashion PR offices, and magazines, she’s taken every opportunity to learn every aspect of the business possible.

These efforts began to come together in a very tangible way with the launch of her very own fashion line, “The Lauren Conrad Collection”, at the Project Trade Show in Las Vegas in August 2007. Lauren channeled her innate creativity and California spirit into this line characterized by novelty detailing, playful accents, and clean lines and shapes. This line also appeared at the Mercedes-Benz Fashion Week in Los Angeles 2 consecutive years. In light of her accomplishments, Lauren also had the high honor of designing a dress for the Trophy model for the 2008 Emmy Awards. The Lauren Conrad Collection is currently in the process of being relaunched in early 2011.

The driven designer has also launched her second line, LC Lauren Conrad, sold exclusively at Kohls. Lauren handpicks her favorite up-and-coming trends for each season and infuses them with her cool, California vibe, creating a casual, feminine collection of fun and wearable designer fashion items at affordable prices. It launched in the woman’s department of 300 Kohl’s stores in September 2009 and launched in all stores nationwide in the Spring of 2010. It is also sold online at www.Kohls.com.

Lauren has said that as much as she’s enjoyed her experiences in the entertainment industry, she knows that her heart is not in acting, singing, dancing or performing. And rather than try to force a career in a field she's not passionate about for the limelight's sake, she’s choosing to pursue the things that make her happy, and one of those things has always been fashion.

And recently, she’s discovered another passion…

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